I don’t know if you remember it, but once upon a time⸺like a few months ago⸺there was a website called Polyvore where you could scrapbook all your latest outfit ideas without having to leave the house. In its wake, I and fellow fashionistas are at a loss to find virtual style mood boards that live up to its high standards. The alternatives are decent, but they’re just that. More importantly, they just aren’t Polyvore.
Polyvore was amazing for wasting time while also feeling productive. It was also a place where you could put styles together using pieces of clothing you probably couldn’t afford and have fun doing it. And then, just like that, after years-upon-years of existence, it was gone.
Sites like Pinterest and Instagram are good in their own way, but they do require you to buy the clothes yourself. That is unless you attract the attention of some of the brands that are hovering around Instagram looking for influencers for their brand. But now Instagram has ads sponsored by celebrities, I can’t help but feel like that’s not going to work, either.
A good idea could be to go into vintage stores or even high street stores and take your camera into the dressing room. Although if your shoot is shot-after-shot of dressing room after dressing room to the point where you look like you’re in a scene in The Sweetest Thing, maybe that’s not so good either.
I do like Pinterest though, I have to say. I like to collect shots from all the latest editorials and catwalk shows. As I write this, myself and many other fashion-lovers are mourning the end of Fashion Month, and still giggling over the shade Thierry Mugler threw towards Olivier Rousteing’s latest Balmain collection. What this means is fashion Pinterest is popping. But, again, it’s no Polyvore.
All of this has made me realize something, however. What if all of these ideas are too technological? Whatever happened to the old school, where things were scrapbooked and zines were a thing? What if I was to take everything that made Polyvore special and do it using cut-price arts and crafts implements from Target? I’m talking real scrapbooking.
That was when I thought about photoshoots, enlivened by this idea that I could make my own Vogue using places like Mixbook (where you can also make your own photo Christmas cards, by the way), and take my style to the next level: The Anna Wintour Level.
So, I do have a Polyvore-shaped hole in my heart, and at this point, I feel like I always will. Although these days, with so many exciting new options, it doesn’t seem too unhopeful. And maybe, in ten years time, the new wave will be in photo fashion scrapbooking.